Blog posts
Double Cleansing, What It Is and Why It Works.
Double Cleansing, What It Is and Why It Works. Double cleansing is a simple idea.You cleanse twice, at the times it actually matters. It’s useful when skin has layers to remove.SPF. Makeup. Daily b...
Why I Nearly Launched Earthly Aura, And Then Stopped
I thought Earthly Aura would launch quickly.That was the plan, at least. I had the idea, the motivation, and what felt like a clear gap in skincare. I kept noticing how many brands talked about res...
What I Learned About Clean Beauty Behind the Scenes
Where clean beauty breaks down behind the scenes When people talk about clean beauty, the focus is usually on the label. Ingredients listed. Claims made. What a product says it avoids. That makes s...